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Determining Product Profit Potential and Target Market

September 13 @ 5:30 pm - 7:30 pm EDT

This workshop will cover methods of calculating the market potential and estimating the amount of sales and profit you can derive from it using databases available for free through the Jacksonville Public Library. This will include:

• How to define consumer or business target markets.

• How to include psychographics in the definition.

• Calculating market potential sales and profitability.

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