Big businesses are driven by “big data” and AI, yet many small businesses are falling behind due to their lack of expertise in this area. This session demystifies store analytics by showing how to leverage your valuable data to improve sales and profits. You will find out how to start simple to get some quick wins, as well as more advanced techniques like running data-driven experiments. Real-world examples make this session relatable, practical, and actionable for any business owner.

Our presenter, Steven Roth, founded DeepSeed AI, creator of the Manage My Business app that helps small business owners make better data-driven decisions. He also owns a bakery/cafe in Mount Dora, providing him first-hand experience with the day-to-day challenges of running a small business.

Steven is a former Google executive with a unique ability to identify simple, actionable insights using the most advanced data analytics and artificial intelligence. He has provided strategic consulting to big retailers around the world including Amazon, Walmart and Apple. He is now focused on bringing this same approach and technology to restaurants, cafes and other small businesses to help them succeed in an increasingly data-driven world.