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SCORE: Coffee w/a Leader – The Importance of Understanding Effective Marketing For Your Business

August 17, 2023 @ 8:00 am - 9:30 am EDT


This will be an interview of my journey as an entrepreneur and the trials of learning how to market my business.

Learning Objectives:

• What marketing is necessary when starting your business

• Know what help is available and pitfalls to avoid

• Determine your target audience

• Find partners and joint ventures

Speaker Bio: In 1996 Arba Cooper left her successful career as an engineer when she was young, married, and raising small children to pursue her home-based desktop publishing business. After designing over 300 websites, working for a digital marketing agency for 12 years, and being a SCORE mentor for 7 years, Arba knows what it takes to have effective digital marketing. Arba is passionate about using her skills and experience to EMPOWER entrepreneurs to understand effective digital marketing. She has a gift of teaching in a simple, fun, and engaging way. She offers training for websites, email marketing, video creation and more!

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