Marketing to Dept. Of Defense

Marketing to Department Of Defense

Are you a small business interested in working for DoD? Pursuing DoD contracts is not for everyone; it requires patience, persistence and an in-depth understanding of federal acquisition rules.

It typically takes at least 18 months of planning before a government contractor wins their first contract. Plan to invest significant time and resources becoming procurement ready, identifying potential opportunities, marketing to potential clients, developing proposals, implementing your first DoD contract and complying with DoD rules.

While it’s not easy, several government resources and tools can help you win your first DoD contract. This step-by-step guide explains how to get started.

Step 1: Enlist Your Support Network

Step 2: Understand the Rules

Step 3: Register in SAM

Step 4: Target Your Market

Step 5: Create a Capabilities Statement

Step 6: Identify Prime Contracting and Subcontracting Opportunities

Step 7: Pound the Pavement

Step 8: Bid on Your First Contract

Step 9: Win Your First Contract

Step 10: Provide Stellar Performance

These steps are provided by the Office of Small Business Programs – Department of Defense. Use their website for all of the details for each step.