This course will equip you with the skills and knowledge to effectively write and share your stories across different platforms, including press releases, blogs, social media, and other mediums. During this interactive workshop, you will explore the best practices for each platform, and learn how to tailor your story to reach specific audiences. Participants will also explore how to repurpose your content to save time and maximize impact.

Learning Objectives:

• Identify and understand their audience.
• Understand the importance of a customized and strategic approach for different platforms and how it can increase engagement and impact.
• Apply best practices for writing on different mediums, including press releases, blogs, social media, and other platforms.
• Repurpose content effectively to reach a wider audience without having to create new content for each platform.

Cost: $80 members, $160 non-members

Instructor: Wendy J. Roundtree, APR

Wendy J. Roundtree, APR is the Founder and Lead Strategist of Jarel Communications, a social impact firm that uses strategic storytelling to drive positive change. With clients across the public, private, nonprofit, and philanthropic sectors, the firm’s expertise includes K-12 education, food insecurity, health equity, and homelessness. Prior to Jarel Communications, she worked for Orange County Public Schools (OCPS), the eighth-largest school district in the nation.

Wendy earned an MBA from the Crummer Graduate School of Business at Rollins College and a B.A. in Mass Communications from Bethune-Cookman University (B-CU). Her accolades include being named to Orlando Magazine’s 2021 Women of the Year list, receiving a Women’s Achievement Award from the Women’s Executive Council of Orlando, being recognized as a 40 Under 40 honoree by Bethune-Cookman University and the Orlando Business Journal, and being honored as the 2023 Trailblazer Professional of the Year by the PRSA Sunshine District.