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From Concept to Consumer Part 3: Hello? Does Anyone Know I’m Here? (Marketing 101)

January 24, 2023 @ 9:00 am - 10:00 am EST

Are you an entrepreneur who has had that “a-ha” moment for an amazing new product or for improving an existing one? And now you’re wondering what to do next?

Then join SCORE, the Central Florida International Trade Office and the Manufacturers Association of Central Florida for our series on how to take this idea from concept to the consumer!

This third workshop looks at how to raise potential customer’s awareness of your product so that you can make the sale. You will come away from this event with an appreciation of why marketing is important to your business; how to identify your buyers – and how to talk to them; and how marketing internationally may be different than doing so here in the USA. Additionally, you will be connected to some of the great resources that are available here at the National Entrepreneur Center that can help you get started marketing!

Joining us will be :

Lois Perry, Chapter Chair of SCORE Orlando and a veteran marketer. Lois brings to the discussion real-world experience as VP of Advertising for a major international and extensive knowledge of how to be successful in marketing.

Bo Harvey, Founder and President of Compass Marketing Group. Having served previously as VP of Sales for a Fortune 100 company, Bo helps pair smart marketing solutions to each client based on their mission, objectives, and budget.

John Worthington, CEO of IBT Online. John helps small businesses grow their exports, sales, brands, and businesses online and globally, through website localization, international online marketing, SEO, and social media. %%https://score.tfaforms.net/17?EventID=a105a000005rxuD&activeChapter=Orlando&origination=https%253A//www.score.org/orlando/event/concept-consumer-part-3-hello-does-anyone-know-i%2525E2%252580%252599m-here-marketing-1-0%%

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