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Orlando Magic Innovation Challenge 2024

January 19 @ 5:30 pm - January 21 @ 9:30 pm EST


The Orlando Magic Innovation Challenge is a 3-day event where developers, students, marketers, startup enthusiasts, graphic artists, and sports business professionals pitch new and innovative ideas at the state-of-the-art Orlando Magic offices. This program is powered by HyperValidation – a team that has delivered global award-winning events.

How does it work? Orlando Magic will present you with five (5) business challenges that will give you visibility into the world of professional sports such as Orlando Magic App engagement, out-of-market fan growth, digital content consumption, and more! Orlando Magic executives will share their unique perspectives on the issues and YOUR job (or the team that you join) has to pitch a startup idea that would solve that problem for the Magic and by extension other NBA teams or maybe even across sports.

Over the weekend, participants like you will form cross-functional teams around those ideas and develop a working prototype for presentation on Sunday evening. Throughout the weekend you will work closely with leaders from the Magic, as well as experienced mentors and facilitators.

Not only that – you’ll interact DIRECTLY with potential customers, get training in innovation methodology, and pitch to a highly accomplished panel of judges on Sunday evening.

And check this out – The Winning team will be recognized AT CENTER COURT during halftime of a Magic game!

What else? ALL participants who participate for the entire event will get free suite tickets so you can watch the Orlando Magic vs. Miami Heat at the conclusion of the challenge!

But wait there’s more! The top 3 winning teams will be given a behind-the-scenes tour of Lake Nona based Sports & Health Tech accelerator (and event partner) leAD so YOU can learn how world-class accelerators and startups work together. The winning team will also get an in-depth mentoring session with leAD mentors on their idea!

So – who can participate? Age requirement is that you be 18 and older, apart from that you need no specialized skills, experience, or qualifications required!

This will be an unforgettable experience. So join us to:

LEARN innovation methodologies and tools

NETWORK with sports industry thought leaders, potential employers, and high-quality talent

ENJOY Seven (7) catered meals, unlimited snacks, drinks, and a ton of swag

FREE tickets to an Orlando Magic game post-event!

NOTE: If you are economically disadvantaged, you could qualify for a 100% scholarship! Email the organizers at [email protected] to request more information.

All you need to bring are your ideas, skills, and passion. Oh yeah, and your laptop!



January 19 @ 5:30 pm
January 21 @ 9:30 pm
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Orlando Magic


Kia Center (formerly Amway Center)
400 W Church St
Orlando, 32801
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