In this working session, we show you how to lay out your website copy so it is skimmable, gorgeous, and inviting. We will show you how to use your copy differently so that search engines and visitors to your website easily understand your message!

What you will learn:

· How to lay out your website pages

· How to break up your content

· How to use headlines and icons

· How to use white space effectively

· How to design a beautiful page, even if you are not a designer

Presenter: Jennifer DeRosa

Jennifer DeRosa is the visionary behind Toto SEO and Toto Coaching. As the founder of Toto SEO, she specializes in offering SEO solutions tailored for small businesses. Through Toto Coaching, she provides an interactive online course, complete with weekly coaching sessions, empowering small businesses and entrepreneurs to craft websites that not only presell their offerings but also foster trust among their clientele. Jennifer’s thirst for knowledge recently led her to complete a course on No Code Artificial Intelligence and Machine Learning at the prestigious MIT University. She’s also the author of “Building DIY Websites for Dummies,” a new addition to the renowned “for dummies” series. Before her current ventures, Jennifer was the driving force behind a web development agency she founded and led from 2001 to 2021. Her career also includes consulting roles with industry giants such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein.