Learn how to overcome common video fears and effectively use YouTube to market one’s business. Edie shares her personal experiences and struggles with being on camera and how she eventually embraced video creation to enhance her professional visibility and outreach.

She meticulously addresses common fears associated with video production, such as fear of imperfection, fear of being judged, and the technical aspects of creating videos. Her presentation is tailored to help entrepreneurs and business professionals who might be excellent in their respective fields but hesitate to use video as a tool for growth. By debunking myths associated with video creation and providing practical solutions like utilizing simple tools and understanding the benefits of YouTube, Edie aims to empower her audience to use video confidently to expand their reach and attract more clients. The primary focus is on practical strategies for leveraging YouTube as a powerful marketing platform without incurring significant costs or needing extensive technical skills. Edie emphasizes the long-term benefits of consistent video content that includes greater exposure on search engines, the ability to build robust email lists, and the generation of passive income through affiliate links and sponsorships. This presentation benefits not only those new to video marketing but also those looking to refine their strategies and overcome personal apprehensions about video content creation.

Our Presenter, Edie Clarke, is a remote video producer and video marketing strategist. In 2013, she opened Virtually In Sync where she provided video editing services primarily to speakers for their reels before eventually branching out to include video marketing, strategy consulting and virtual video production services while working with service based entrepreneurs like coaches, course creators, authors, strategists, and speakers.