Discover the dynamic relationship between marketing and branding and explore how these two essential elements work synergistically to ensure the long-term sustainability of your business. While marketing and branding are distinct, they are interdependent and both play crucial roles in establishing a solid foundation for your business and ensuring your efforts convert customers.

• Gain insights into how marketing and branding work together to create a cohesive and impactful business presence.

• Discover how aligning marketing efforts with your brand identity enhances customer perception, loyalty, and long-term success.

• Learn how to develop a strong brand strategy, define your unique selling proposition (USP), and craft a compelling brand story.

Our Presenter Maureen Edwards

Maureen Edwards is an award-winning branding, marketing, and business strategist as well as a 2x award-winning inventor. She is the founder of 8 Simple Steps, her sixth company she has built from conception to commercialization. Her mission is to take the hard out of starting, building, and scaling for small business owners by eliminating the complexity, fear, and common mistakes that derail success and sustainability. She is a frequent keynote speaker, podcast and TV guest, national instructor for small business organizations, and lead instructor at universities and colleges. Her motto is “you don’t need to know everything in business, only what works.”