There are several players that you must influence in order to bring a sales effort to a successful conclusion. These are the product or service user, the actual buyer, and those that influence the purchase decision. Whether these are actually the same person or not, your chances of success are greatly improved by understanding their individual needs and perspectives.

Our presenter, Steve Epner Steve teaches Innovation and Entrepreneurship at Saint Louis University, and after selling his business, became the Entrepreneur in Residence for Boeing. He is a serial entrepreneur and mentor.

Pre-registration is required for this free event. Attendees will get a free electronic copy of Steve’s book: “Simplify Everything; Get your team from do do to done done with one surefire process.” %%https://score.tfaforms.net/17?EventID=a105a000005rx6l&activeChapter=Orlando&origination=https%253A//www.score.org/orlando/event/users-buyers-and-influencers%%