Author - Katy Cook

Business is all about Empathy

Businesses try to make shopping a memorable experience, more forward-thinking businesses focus on people, not technology. Business is all about P2P (person to person). If the buying experience is memorable, it is usually because it was a bad experience. Unfortunately, most of us have these memorable bad buying experiences almost daily....

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The Corporate Couch – 11 Tips to Better Manage Your Finances

Whether you’re a business owner or a manager, staying on top of tangible items is vital to success. These tips can help you keep track. 1. Set up a realistic budget. While it’s good to be optimistic, don’t plan for more spending than you know you can afford. Make sure you plan...

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Hurricane Ian Small Business Support

Hurricane Ian's impact on Central Florida is still being felt. The National Entrepreneur Center created an up-to-date list of Hurricane relief and recovery organizations for small businesses. Make sure to bookmark Hurricane Ian Recovery- State & Federal Agency Small Business Support - National Entrepreneur Center (nationalec.org)

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The Corporate Couch – Take A Vacation!!!

You need to take a vacation. It is important for you to escape work related tasks to avoid burnout and be even more productive. Here are some benefits of taking a vacation: Stress reduction – Research shows that people who take time off have fewer stress-related issues such as headaches, vision problems, high...

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The Corporate Couch – Are You Managing Your Time?

Whether you are working from home or back in the office, time management is important. Good time management reduces stress and increases productivity. Answer these questions to determine if you are using your time wisely. If you answer “yes” to any, you probably could some help! Do I spend time wondering what...

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What Investors Listen For When Hearing Your Pitches?

In case you are wondering why it is so difficult for Startups to secure funding from investors, first you need to know “what business, investors are in and why?” The answer to both is: they are in the business to make money and for some, “Doing Good” too. They strive...

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How to Lead a Purposeful Life?

“Curiosity is the foundation for Creativity. Creativity is the foundation for Inventions. Inventions are the foundations for Innovations. Innovations are the foundations for a Competitive Edge. Without a Sustainable Competitive Edge, we have no business being in any business.” Shan We have a dire need for Innovations; preferably Creative Innovations; using...

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